Forever 21 launches in Dublin

In case the Dublin shopping scene wasn't exciting enough with the opening of the largest New Look store in Europe, it decided to go one step further and get way ahead of the European trends with the arrival of one of America's biggest fashion retail stores, Forever 21.

The store which will open its doors to the public today, Saturday 13th November, is the first of its kind to be opened in Europe - which is bound to shake our fashion scene up and set our standards that bit higher in the stylish city stakes!

Forever 21 is a Los Angeles based company and will be taking over most of the space previously occupied by Arnotts Project in Jervis St Shopping Centre in Dublin City Centre. The store is famous for its fashion trend turnover and with such amazingly affordable prices, its bound to give its competitors H&M and New Look a major run for their money.

The fashion giant didn't choose fashion capitals Paris or London for it's European debut store but little old Ireland instead. Although with 500 stores opened world wide and an estimated 90 new stores being opened annually, I doubt it will be too long before our neighbouring cities follow suit.

Check us out setting the trends!!